Kansas City Art Institute
︎ Brand Identity 2019
The Kansas City Art Institute (KCAI) is founded in this mantra; “Imagine what the world has yet to see.” Through this lens, an identity was born. Using a variable grid for the logo, the brand evolved into a wide range of collateral and expressions to bring life back to the school through a cohesive identity.
During the summer of 2019 I was hired fresh out of KCAI as an intern, and alumni of the school, to help with the re-brand.
![](https://freight.cargo.site/t/original/i/2ab7ac9f067bcd56c62447dcbb88cab054fa69b5bfb1778dcfc7b53eaeaacf30/Screen-Shot-2021-05-11-at-1.10.31-PM.png)
![](https://freight.cargo.site/t/original/i/10e27117f0f3f03debb2543bf60da582bccb1473ddd45b6af3b021ab47e0370e/kcai-07.jpg)
![](https://freight.cargo.site/t/original/i/91ab6f1956ed9733f95a7671cd46f10da16b43d6f965372d7dd4539faf33d085/KCAI_case_study_Business_Cards_02.png)
![](https://freight.cargo.site/t/original/i/16466990c89700a49b0830d14f952a30aa123d1c9f8c5770b583f712c1a5c8fa/kcai-09.jpg)
![](https://freight.cargo.site/t/original/i/f3428e0f2190a38f7e31c1cdff9ea47757fbce322be8d7de9861e82a2a961428/kcai-08.jpg)
![](https://freight.cargo.site/t/original/i/90364b582e693af344f5b03458acac1e16ede5a4d5c1505d4eb15439f9354779/KCAI_admissions_suite_poster.jpg)
![](https://freight.cargo.site/t/original/i/735e90ea55f31756c2be00fde566272200d5a456813464758638d460e487aef5/Screen-Shot-2021-05-11-at-1.10.26-PM.png)
![](https://freight.cargo.site/t/original/i/0b0310bf0d4ab2884b82b8011af70ad411643c84e47c6e05fdc2f72abafdd167/KCAI_pin-min.jpg)
Credit
Created at DMH
Created at DMH
Awards
2020 Philly Awards - Identity Campaign GOLD
2020 Philly Awards - People’s Choice Award
2021 A16 Branding + Identity Award (Juror’s Choice)
2021 A16 Branding + Identity Award (Admissions Suite)
2020 Philly Awards, People’s Choice Award
2020 Philly Awards - Identity Campaign GOLD
2020 Philly Awards - People’s Choice Award
2021 A16 Branding + Identity Award (Juror’s Choice)
2021 A16 Branding + Identity Award (Admissions Suite)
2020 Philly Awards, People’s Choice Award